I founded Wyden after 15 years working across diplomacy, consulting, entrepreneurship, and corporate leadership, with one focus: laying the foundations for international growth, step by step—like an architect building for the future. My career began in India at the French Embassy in New Delhi, where I supported Christine Lagarde’s team on the “Cap Export” program. Back in Europe, I joined PwC in Paris, advising on cross-border M&A and emerging markets, and spent nearly a decade in consulting until 2015.

I then moved to East Africa to launch a food start-up that expanded across the region. In 2018, Edenred, a CAC 40 company listed on the Paris Stock Exchange, contacted me to return to Paris as Africa Director. There, I led the strategic and commercial development of digital payment solutions adapted to the continent, work recognized with several awards from HEC / La Tribune and BearingPoint.

I hold a BA in International Business from London South Bank University and a Master’s in International Economic Law from the University of Warwick, a top-ranked UK university and partner of HEC Paris.