Wyden | Growth Solutions

At Wyden, we support international growth with a structured and pragmatic approach. Our method is built around five steps – each designed to turn strategy into traction.

Why Wyden ?

  1. A partner mindset, not a consultant mindset

  2. Proven experience in go-to-market strategies.

  3. Ability to bridge Europe, Africa, MENA and India

  4. Track record in building partnerships and securing traction.

The Wyden Method

    • Define clear market entry objectives & positioning

    • Prioritize geographies based on value, risk and access

    • Design the working model to support scale

    • Frame our collaboration method to align on roles, calendar and decision making

    • DELIVERABLE : “Framing document” ready to be challenged & approved

    • Map ecosystems and decision-makers

    • Identify high-potential partners and clients

    • Select pilot opportunities to test positioning

    • DELIVERABLE: Market & partner mapping with prioritized shortlist

    • Leverage relationships with decision-makers

    • Initiate first conversations & evaluate partners

    • Define pilot scope and draft working principles

    • DELIVERABLE : Pipeline of active leads and initial partnerships

    • Launch a client-owned pilot with the local partner

    • Track results and collect field feedback in real time

    • Consolidate learnings and review objectives vs outcomes

    • Recommend next moves (replicate, extend, adjust or stop)

    • DELIVERABLE : “Pilot document”, a decision-ready summary of pilot outcomes with guidance on next steps

    • Define scale-up priorities (geographies, partners) & deploy at larger scale

    • Replicate successful pilots

    • Secure visibility and influence through lobbying

    • Clarify Wyden’s evolving support role post launch

    • DELIVERABLE : Scale-up roadmap and traction metrics

REFERENCES

We’ve worked across listed companies (CAC 40) , Big Four firms (PwC), and public institutions (Governments) — and we understand what internationalization really takes.

Wyden is young (2024) but builds on on 15 years of experience across all sides of growth — from M&A at PwC in France, to scaling Edenred’s digital payment business across 5 African countries, and launching a food tech start-up in a new market — we know what it takes to turn ambition into execution.

Private sector

Public sector & international donors